How to Design a Custom Cosmetic Packaging to Stand Out?

In the fierce competition, a cosmetic brand can win the half battle of selling through product presentation that increases their product’s perceived value. About 73% of consumers make their buying decisions through first impressions of packaging design. 

Read this blog and learn how packaging is a powerful tool that helps to win customers' hearts, what are trendy designs for inspiration, and how you can design your custom cosmetic packaging to stand out from the crowd. 

The Power of Packaging In the Cosmetic Industry 

Given that the makeup industry uses an attractive packaging design that captivates customers' attention. It helps customers to perceive product value and make the right buying decision. Buying cosmetic products is a matter of stress for customers as it affects their skin, hair, or nails. 

Effective and detailed packaging impacts customers to connect emotionally with your product. These packaging interest credit to those who care to communicate with customers well regarding the product. They know the proper instructions on the package helps them to avoid skin issues. Here are the written instructions that can make packaging significant: 

• How to use this product
• Best for what type of skin 
• Expiry date to avoid issues in the future 
• Composition of the product

The powers of packaging in the cosmetic industry are to educate customers and protect products from external factors, and the outer package serves as a marking tool, enhancing the product's aesthetic and values. Let’s see how you can get inspiration from trendy design ideas and make your packaging theme for cosmetic products. 

Get Inspirations With Trendy Cosmetic Packaging Designs Ideas 

Keep things consistent with new trends, because every day new and exciting things are coming. Think, research, and choose wisely from others to make your brand identity unique. Before you make something new in packaging, think about your products, their appearances, visuals, and colors that help to stand out from the crowd. Check the market and trendy cosmetic packaging ideas from which you can get inspiration to create your unique package. 

Pay attention to what things in makeup packaging design inspire your customers. Your product and its usage bring results to make customers beautiful. For example, a packaging for lipstick? What is the first thing that comes to your mind when you imagine a pack of lipstick? For sure – a visual of lips that have an exact color of lipstick that your product holds. 

So now you know how trendy ideas help you get inspiration from others and allow you to create your unique packaging. 

4 Steps For Designing Cosmetic Packaging to Stand Out

Now you know the packaging importance and how trendy ideas help you to imagine your beauty packaging design. Let's take a look at these steps that allow you to design effective packaging for your cosmetic products: 

Who Does Your Design Appeal To? 

First things first, for whom you are designing? Identifying your ideal customers and matching your product packaging design to meet their expectations. It is a very ideal step to know which group of customers you are targeting. 

Do not just assume your customers are women only. It can be diverse and only can be found through their buying pattern and behavior to idealize your consumers. For example, lotion or skincare products are used by both females and males to protect their skin. Look at your products and people need to make an informed decision to highlight your target buyers. 

Create Your Mood Board For Brand

Creating the mood board for your product is to create your cosmetic brand identity with a logo, colors, graphics, and visuals that help you to stand out. Make a list of things that allow you to differentiate from the others in the market. Creating a visual representation of your cosmetic brand, when someone sees your logo or color it reflects your brand instantly. It shows your creativity and consistency throughout your product presentation and quality.  

Focus on design elements 

Now here is what you need for creating a mood board for your brand. You need to define your cosmetic brand colors, typography, and graphics that help you differentiate in the market. Engaging customers in your brand in the cosmetic industry can be a challenging one. Pull together your color, visuals, and font that will help your brand to make an identity. Let’s see how: 

Color: With the selection of the right color, you can influence your customers and draw their attention to your product. Keep 3 things in mind while color selection: a color that impacts brand personality, connects with the customers, and helps you noticeable. 

Font: The text and font style help you draw attention to the brand message. A bold font style on the makeup product gives a message to create a bold look with this product's use. Understand the psychology behind typography that helps you relate with customers and influence sales. 

Visuals: With simple patterns or textures, you can create a great visual that impresses customers. A floral design with simple typography gives a unique and luxurious feel that helps you grab customers' attention. 

Align Your Packaging Design with Your Product Type 

When we talk about the packaging design that aligns with your product needs, it implies you know the product values. For designing cosmetic product packaging, the sky's the limit. You need to know that the different products require different packaging styles or materials that produce the product inside, For example, a tuck box packaging for lipstick doesn't suit body lotion. It requires something more unique that represents a body lotion product through a package. 
Some of the beauty packaging options are:

• Tubes
• Jars
• Compacts
• Pumps
• Sprays

Go beyond your imagination and create your beauty product packaging design!

Conclusion 

Above is a detailed explanation of the cosmetic packaging that helps you create your packaging ideas for cosmetics. Follow these steps and learn how to create your designs. By focusing on the core element of the design, ensure that your message is conveyed to the customers. Once you create your design let us know, and our team will fill the gaps and convert your idea into reality.